Privacy policy

Your personal data and how we handle it

Kustkraft AB protects your personal integrity and always strives for a high level of data protection. When you entrust Kustkraft AB with your personal data, it is important for us that you feel safe. Your personal data is processed with the utmost respect and in accordance with current legislation. This privacy policy describes how we collect and process your personal data when you visit our website and use our services. All personal data processing is done in accordance with the General Data Protection Regulation. The data controller is Kustkraft AB (org. no. 559136-8781).

By placing your order, you agree that we store and use your data to complete and provide the service you can expect from us.

What is personal data?

Personal data is information and data that can be directly or indirectly attributed to a living natural person. Examples of personal data are name, social security number, address, e-mail address and telephone number. It can also include customer numbers, encrypted data and different types of electronic identities such as IP numbers.

What personal data do we collect and why?

Information you provide when you become a customer of Kustkraft AB

When you become a customer of Kustkraft AB, we collect your contact information: name, e-mail address, telephone number, We also collect information about any delivery point and IP address. The purchase agreement that we have entered into with you constitutes the legal basis for the processing of your personal data and is necessary for us to fulfill our legal obligations and fulfill this agreement with you regarding, for example, delivery and payment. By filling in the order form where you enter your name, address, phone number & e-mail etc. you agree that we may access this information and within the company's employees and process the information to help you get equipment that is suitable for you and your boat.

Data collected during personal contact

When you contact customer service, for example by e-mail or telephone, we collect the personal data you provide to us. We do this to be able to answer your questions and to handle your case. This may include information such as name, e-mail address and order number. If your question concerns a complaint, we will process your data in order to fulfill our obligations under applicable consumer legislation. We do this on the legal basis of our purchase agreement with you.

How do we use your personal data?

Execute the agreement concluded

We process your data to identify you as a customer, to manage and deliver your order and to manage invoicing and payment. We also process your personal data to be able to help you if you contact us with questions, comments or, for example, a complaint.

Information on products

We use your personal data to send you emails with information about our products. You can withdraw your consent to receive newsletters, promotions and offers at any time by contacting customer service or using the unsubscribe link provided in each newsletter. We will never disclose your data to unauthorized parties or sell it to external parties.

With whom do we share personal data?

Payment solution

To be able to take payment, manage invoices and payments, we share data with Klarna Bank AB. Collector Bank AB will collect personal data about you in connection with payment. Klarna Bank AB is thus responsible for personal data for this information according to the companies' terms and conditions. See Klarna Bank's terms and conditions.

Shipping companies

Our shipping company receives the personal data necessary to fulfill and deliver your order.

Cookies, Google and Facebook

We share analytics data via third-party cookies for marketing and web analytics to improve our services. We do not record any information about the visitor's IP address, therefore the information about you can never be linked to your identity. We use the analytics tool Google Analytics to improve the content, navigation and structure of the website. The analysis tool uses JavaScript and cookies and the information about your use is anonymized. To avoid having your information saved, you can choose not to accept cookies in your browser.

Direct marketing

In order to send you information about our products, we use an external CRM system where we store your email address. You can unsubscribe at any time, either via the link in the newsletter or by contacting us.

Others

Where appropriate, we may transfer your personal data to recipients other than those listed above if it is necessary for our operations. All handling of personal data is subject to high levels of security and confidentiality. We may also share information with potential buyers if we sell all or part of our business or in the event of a merger.

How long we keep your personal data

We retain personal data for as long as there is a legal basis, a documented purpose for the processing or an ongoing user relationship. We have ongoing procedures to ensure that we do not store unnecessary personal data and we minimize the storage time as much as possible. We normally save your customer data for a maximum of three years from your last customer contact. However, we save data required by the Accounting Act for up to eight years.

How we protect your personal data

We have implemented appropriate security measures to protect your personal data against loss, misuse and unauthorized access. The number of people who have access to your personal data is limited. Only those of us who need to process your personal data have access to it. The suppliers with whom we share personal data will only process it on our behalf and in accordance with our instructions. We use industry standards to store, process and communicate sensitive information securely e.g. SSL/TLS.

You are in control of your personal data

You have the right, once per calendar year, to know which of your personal data is held by Kustkraft AB and to request that it be deleted. If your data is incomplete, incorrect or irrelevant, you have the right to request that it be corrected or deleted. To access this information or delete your data, your request must be in writing, include your personal identification number and be signed by you. The data or confirmation of deletion will be sent without undue delay to your registered address.

You can always use the unsubscribe link included in all promotions, offers and newsletters we send you.

Among what cannot be deleted are data required by the Accounting Act and data required for Kustkraft AB to be able to fulfill its obligations in the event of, for example, complaints.

It is important to us that you feel safe. We protect your personal integrity and always strive to treat your personal data with the utmost respect. If you still believe that we are processing your personal data incorrectly, you are welcome to contact us. You also have the opportunity to submit a complaint to the Swedish Authority for Privacy Protection, which is the authority that supervises the processing of personal data.

Kustkraft AB reserves the right to make changes to this privacy policy at any time, to the extent necessary to address disruptions or to meet new legal and technical requirements. Any changes to this privacy policy will be published on the website.

For further information on our personal data processing, please refer to info@kustkraft.se.